Wednesday, November 2, 2011
Sunday, October 30, 2011
Review of You!!!
There is nothing quite like a new product that you’ve wanted to buy before its release date approaches. Brand loyalty overrides the need for further insight before the actual purchase takes place. In other instances a quick overview of the quality of a particular product can be the determining factor on an actual purchase being made. Product/service reviewers have become more important as the internet has provided access to multiple items in a matter of minutes. A consumer of music and video games in particular have a plethora of digital products that can be purchased and downloaded in mere seconds due to advances in technology. Having honest reviews provided by industry expert can alleviate any anxiety leading up to the purchase of a digital product. The same can be said when analyzing a business plan. A trusted reviewer of any aspect of business planning can ease tension during the creation process of these business plan.
Steven Horowitz an editor for HipHopDx.com and YRB Magazine reviews music and music companies in both of these publications. Steven was a senior editor for Kiwibox Media Inc in which he posted multiple viral articles and discussed the marketing component of independent businesses in the hip-hop genre. Being capable of reviewing music products while also understanding the construction of independent labels marketing strategies makes Steven an excellent reviewer on a primary aspect of business plan development.
Nic Brisbourne is an excellent writer who has written a couple articles designed to discuss and outline some components of reading a business plan. Nic is a director at WAYN and Tribold while being a holding partner at DFJ Esprit. He is considered an expert of consumer applications and services. Nic has highlighted the fact that many business plans are looking at forward progress and capital that has yet to be realize therefore making it a fiction story. He feels sure that investor should read these business plans with that in mind. Nic also feels that momentum is a key component to be looked over as the products/services come to fruition. Working to complete the goals aligned in your business plan are critical while remaining optimistic that things will happen that have not been planned. Being aware of this notion, while being willing to change to reflect unforeseen event can make a business plan stronger and more adaptable then competitors without such resilience.
Business plans are like opinions since everybody appears to have one. Taking the time to properly document the events that create a successful business are paramount. Learning to take advantage of reviewers such as those mentioned in this article can leave a lasting impression on your business model in addition to your consumers.
Outside Sources:
Sunday, October 16, 2011
Hip-Hop Versus Pop Music
The music world was set on fire when hip-hop emerged as a major player in the entertainment industry. As the years have passed and the golden era of hip-hop is now gone there has been a convergence of styles between hip-hop and pop music. Country music has remained one of the leading contenders in record sales while hip-hop and pop music have remained solid in recent years when compared to other genres. The new genre to have emerged from the combination of hip-hop and pop is simply called hip-pop. Gone are the days of pop and hip-hop artist being on different sides of the revenue spectrum. Now both sets of artist share similar lifestyles and instrumental templates.
Some of the worlds biggest pop stars such as Brittany Spears and Rhianna often do music alongside hip-hop artist such as Jay-Z, Kanye West, and Lil Wayne to name a few. This emergence as a joint genre has produced multiple platinum hits and has sparked the debate of if mainstream hip-hop can maintain the underground sound without the pop appeal. There can be some success on the underground marketplace of hip-hop but even there the line between going pop can be blurred.
Music acts such as “Black Eyed Peas” have exemplified a musical style that encompasses hip-hop traditional sounds with a clear-cut pop feel. This format of music has garnered them worldwide acclaim as elite artist who can fill a stadium to its capacity with little promotion needed. Maybe artist should refer to hip-hop as more then a subculture containing the elements of DJ'ing, graffiti, rapping, and breakdancing. More so hip-hop can be identified as the new popular form of music. In itself being a popular form of music makes that genre pop based on sheer definition.
In the modern era of music I wonder how many young artist realize that making a hit record no longer entails sticking to your genre to receive acclaim from peers. With the completion of a joint genre now the goal should be simply to stand out amongst all competing music acts for the same consumer dollar. Now the competition for a hip-hop rapper is no longer the rapper from across town that is known for “spitting hot verses”. More so the competition might be a singer from around the corner who can dance and melt the hearts of their fans. Going forward these opposing musical acts should be identified as the barometer for comparable success.
Sunday, October 2, 2011
A Thin Line Between Art and Professionalism
In the major entertainment industries many artist contribute substantially to their respective community’s growth. Some mega stars even go a step further and contribute to global causes to make a major difference. Currently artist from “201 THE MOVEMENT” in addition to multiple states in America are making a mix-tape to raise cancer awareness for the Relay for Life organization. There are many major stars that make charitable contributions ranging in the millions and this week WarStation TV will examine “50 Cent” platinum recording artist plus actor.
In 2011 Curtis Jackson (50 Cent) conceived an initiative on behalf of “Street Kings” energy drink to feed over 1 billion of the worlds population. The focus of this project is children in Africa dealing with possible starvation. The onset of this project deals with each sale of an energy shot directly forcing proceeds to feed one kid in Africa. To date this project has feed over 2.5 million children in Africa. Bold initiatives such as this can be seen as a relevant way to contribute to the global hunger cause while making a product that benefits many customers. WarStation TV appreciates the opportunity to highlight causes attended to by hip-hop mega stars.
Image Rights reserved: http://www.streetking.com/
The website Hip-HopDX.com posted an article explaining Curtis Jackson’s outlook on the “Street King” project detailing the pros and cons of such an initiative. Local artist can gain exposure in conjunction with fulfilling a cause while taking on a business venture such as Mr. Jackson has in this article. There are new and refreshing ways to make a difference while staying relevant in ones art form. In the near future it would be an amazing direction in marketing strategies to see more artist prove that they will contribute to relevant causes in their communities. Having the resources to make meaningful art also places entertainment entities in a secure environment to make differences beyond just record or video game sales.
Outside Sources:
Grant, D. (2007). ARTISTS AND CHARITY. American Artist, 71(777), 76. Retrieved from EBSCOhost. Grant, D. (2007). ARTISTS AND CHARITY. American Artist, 71(777), 76. Retrieved from EBSCOhost.
Friday, September 30, 2011
Friday, September 23, 2011
WHY DO YOU KEEP PLAYING GAMES????
The video game industry has sustained over a billion dollars in revenue for the past several years. It’s when these sort of startling revenue figures become consistent that an entertainment format becomes a giant. Video games have become more then just a portal to enjoy games on home consoles. In today’s video game market mobile gaming has become a giant into itself. Phone devices have recently flooded the gaming market with many viable video games in application formats. Understanding the shift to mobile gaming while strengthening the home console market, video game publishing has become more profitable in the current economic landscape.
Sony is placing a new handheld device on the market in the next quarter while Nintendo has continued to redesign their handheld device the DS over the past couple years. Recognizing the viability of the mobile market, it’s only a matter of time before Microsoft adapts to the changing market. Publishing and developing third party content for mobile phones can be lucrative, despite not having a handheld gaming device designed by your company. Gamers can be confident that market research will keep the handheld gaming market competitive as well as innovative.
It can be inferred that mobile gaming opens up a market that’s geared towards casual gamers. “Angry Birds” a major mobile video game has exploded on the market while capturing the attention of multiple demographics. Due to the impact of mobile phones within society, a video game portal is already in the hands of more consumers then any other handheld gaming device. The sheer number of households that have at least one mobile phone should make it apparent to game developers that the handheld gaming market has an abundance of potential. Working towards converting casual gamers to hardcore gamers has become much easier since the device of choice is readily available to consumers. The mobile phone may be the clear-cut future of video game industry through the remainder of this century.
Outside Sources:
Brown, E., & E., B. B. (2005). Coming Soon to a Tiny Screen Near You. Forbes, 175(11), 64-76. Retrieved from EBSCOhost.
Gaming's new frontier. (2003). Economist, 369(8344), 61. Retrieved from EBSCOhost.
Tuesday, September 20, 2011
Strength In Numbers
There is the old adage that two heads are better then one. How about 500 or 1,000 heads? Are they better then one as well? In the major entertainment industries there are a plethora of obstacles and many come from individuals simply not working well together as a team. WarStation TV has found an entertainment group of affiliates that have debunked the myth that multiple entertainers cannot work together cohesively.
“201 The Movement” a group formed in Jersey City, New Jersey combines hundreds of entertainers, entrepreneurs, and companies with the common goal of working together to secure the advancement of all involved. Multiple events are presented in a private forum that allows each member to collaborate when a mutual benefit can be determined. The group is structured to allow all members to take part in projects relevant to their industry. However this group also promotes healthy relationships between entities in differing industries allowing members to diversify their potential clientele.
Recently a major concert called “THE 201 PLEASE SAY THE MOVEMENT CONCERT” was launched to provide a platform for every relevant artist to perform in a major northern New Jersey venue. This event marked the first time in New Jersey’s history that a major concert contained 25 plus artist on one ticket who all are home grown Jersey City artist. 201 is the area code that’s been used in Jersey City for sometime which explains the group’s name. There are future events in addition to radio stations that will U-Stream relevant 201 The Movement music, products, and services. Two heads are indeed better then one but I prefer working with hundreds of professionals with a simple common goal…. progression for all!!!!! Whenever any entertainer visits New Jersey "Please Say The Movement" so that you can work alongside some of America’s best artist.
Outside Sources:
Follow on Twitter - @201THEMOVEMENT
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