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NEW MUSIC VIDEO TRAILER FROM @SYCHOPATHJC

My new video off my upcoming #album #20YearsLater #ComingSoon
Posted by Sychopath on Monday, March 7, 2016

#FREE #NEW #MUSIC FROM @SYCHOPATHJC ON #TWITTER

FREE NEW MUSIC FROM NEW JERSEY'S OWN SYCHOPATH

The 201 & Various Artists - Hip-Hop Lockout 3 // Free Mixtape @ DatPiff.com

#HHLO3 raising money for the youth in our communities. Visit http://www.youcaring.com/nonprofits/pacific-hip-hop-fund/72679 for more details. Also follow this charitable initiative on Twitter @HipHopFund

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IN STORES NOW - THE SCHOLAR

DOWNLOAD HERE AND GET FREE IMAGES OF SYCHOPATH'S JOURNEY TO THE COMPLETION OF THIS EPIC RELEASE!!!

NEW JERSEY HONOR AWARD FOR SYCHOPATH

New Single from Sychopath Ft Mz. Tiny Terror off "The Scholar"

TO THE MAXX REMIX- AVIATOR GANG FEAT 201 THE MOVEMENT (OFFICIAL VIDEO) HD VERSION

Aviator Gang Facebook Fan Page - https://www.facebook.com/pages/Aviator-Gang/188998131182992

Your Identity – Your Brand

We are constantly selling ourselves. A job interview, a first date, or when selling a CD we are always marketing ourselves to those that we come in contact with. The Internet has conveniently changed the way in which we market ourselves to the world at large. Preparing for this change and the way our image is viewed is a minor challenge. Allowing your company’s brand to be perceived with the same principles that we would like our personal image to be conveyed can be a daunting task. Maintaining core principles and not leaning from those principles makes ethical issue management habitually. Several experts in the entertainment industry stick to their personal philosophies for how they review business plans and products.

As mentioned in by article “Review of You!!!” Nic Brisbourne is firm in his belief that many business plans are written in a fiction tone. I’ve made sure to development my personal business plans with reality as the major backdrop. For example having a start-up company with 15 employees may sound simple but implementing a project using 5 employees is a sure deal in comparison. Making a definitive production scale based on 5 employees would also provide a more realistic production output in many cases since business plan checkpoints can be derailed at many points. This is just an example of miscues that could possibly lead to a non-realistic assumption of possibilities for your start up business.

Based on my experience in the music industry far to often independent entities insist on using artist approval as means to determine a catalogs success. However, the artist is merely a producer of the material and someone must relay the brand of the overall company other then a creative individual in this process. It is essential to appreciate the artist’s effort in making the creative work but the company must make decisions based on the companies overarching philosophy. Customer satisfaction should always be a deciding factor while constructing and carrying out your company’s brand identity more so then any other factor.

I see my income statement as being the most important portion of my business plan to a prospective investor. In some cases they investor may not be an expert in that particular industry. In such a case having clear financial data will allow an outside investor to make a decision based on cold hard financial information. It’s paramount to display these figures ethical and to an accepted standard so practically any investor can understand your companies future prognosis.


Outside Sources:

Finch, B. (2010). How to Write a Business Plan. Kogan Page.

Buzza, J., & Mosca, J. B. (2009). Create The Plan, Work The Plan: A Look At Why The Independent Business Owner Has Trouble Calling A Franchisee A True Entrepreneur. American Journal Of Business Education, 2(7), 113-118.

WarStation TV – Review of You!!!!! http://www.warstationtv.com/2011/10/review-of-you.html

HIP-HOP LOCKOUT'S Relay for Life Team Page

HIP-HOP LOCKOUT'S Relay for Life Team Page. Click link above for details to join the team.

THE 201 SYMPHONY

http://soundcloud.com/sychopath/the-201-symphony

Review of You!!!

                There is nothing quite like a new product that you’ve wanted to buy before its release date approaches. Brand loyalty overrides the need for further insight before the actual purchase takes place. In other instances a quick overview of the quality of a particular product can be the determining factor on an actual purchase being made. Product/service reviewers have become more important as the internet has provided access to multiple items in a matter of minutes. A consumer of music and video games in particular have a plethora of digital products that can be purchased and downloaded in mere seconds due to advances in technology. Having honest reviews provided by industry expert can alleviate any anxiety leading up to the purchase of a digital product. The same can be said when analyzing a business plan. A trusted reviewer of any aspect of  business planning can ease tension during the creation process of these business plan.

                Steven Horowitz an editor for HipHopDx.com and YRB Magazine reviews music and music companies in both of these publications. Steven was a senior editor for Kiwibox Media Inc in which he posted multiple viral articles and discussed the marketing component of independent businesses in the hip-hop genre. Being capable of reviewing music products while also understanding the construction of independent labels marketing strategies makes Steven an excellent reviewer on a primary aspect of business plan development.

                Nic Brisbourne is an excellent writer who has written a couple articles designed to discuss and outline some components of reading a business plan. Nic is a director at WAYN and Tribold while being a holding partner at DFJ Esprit. He is considered an expert of consumer applications and services. Nic has highlighted the fact that many business plans are looking at forward progress and capital that has yet to be realize therefore making it a fiction story. He feels sure that investor should read these business plans with that in mind. Nic also feels that momentum is a key component to be looked over as the products/services come to fruition. Working to complete the goals aligned in your business plan are critical while remaining optimistic that things will happen that have not been planned. Being aware of this notion, while being willing to change to reflect unforeseen event can make a business plan stronger and more adaptable then competitors without such resilience.

                Business plans are like opinions since everybody appears to have one. Taking the time to properly document the events that create a successful business are paramount. Learning to take advantage of reviewers such as those mentioned in this article can leave a lasting impression on your business model in addition to your consumers.

Outside Sources:

http://www.linkedin.com/pub/steven-j-horowitz/13/1b3/b11

http://bpexpertviews.blogspot.com/

http://www.linkedin.com/in/brisbourne

Hip-Hop Versus Pop Music

            The music world was set on fire when hip-hop emerged as a major player in the entertainment industry. As the years have passed and the golden era of hip-hop is now gone there has been a convergence of styles between hip-hop and pop music. Country music has remained one of the leading contenders in record sales while hip-hop and pop music have remained solid in recent years when compared to other genres. The new genre to have emerged from the combination of hip-hop and pop is simply called hip-pop. Gone are the days of pop and hip-hop artist being on different sides of the revenue spectrum. Now both sets of artist share similar lifestyles and instrumental templates.

            Some of the worlds biggest pop stars such as Brittany Spears and Rhianna often do music alongside hip-hop artist such as Jay-Z, Kanye West, and Lil Wayne to name a few. This emergence as a joint genre has produced multiple platinum hits and has sparked the debate of if mainstream hip-hop can maintain the underground sound without the pop appeal. There can be some success on the underground marketplace of hip-hop but even there the line between going pop can be blurred.

            Music acts such as “Black Eyed Peas” have exemplified a musical style that encompasses hip-hop traditional sounds with a clear-cut pop feel. This format of music has garnered them worldwide acclaim as elite artist who can fill a stadium to its capacity with little promotion needed. Maybe artist should refer to hip-hop as more then a subculture containing the elements of DJ'ing, graffiti, rapping, and breakdancing. More so hip-hop can be identified as the new popular form of music. In itself being a popular form of music makes that genre pop based on sheer definition.

            In the modern era of music I wonder how many young artist realize that making a hit record no longer entails sticking to your genre to receive acclaim from peers. With the completion of a joint genre now the goal should be simply to stand out amongst all competing music acts for the same consumer dollar. Now the competition for a hip-hop rapper is no longer the rapper from across town that is known for “spitting hot verses”. More so the competition might be a singer from around the corner who can dance and melt the hearts of their fans. Going forward these opposing musical acts should be identified as the barometer for comparable success.

Strength In Numbers

There is the old adage that two heads are better then one. How about 500 or 1,000 heads? Are they better then one as well? In the major entertainment industries there are a plethora of obstacles and many come from individuals simply not working well together as a team. WarStation TV has found an entertainment group of affiliates that have debunked the myth that multiple entertainers cannot work together cohesively.

            “201 The Movement” a group formed in Jersey City, New Jersey combines hundreds of entertainers, entrepreneurs, and companies with the common goal of working together to secure the advancement of all involved. Multiple events are presented in a private forum that allows each member to collaborate when a mutual benefit can be determined. The group is structured to allow all members to take part in projects relevant to their industry. However this group also promotes healthy relationships between entities in differing industries allowing members to diversify their potential clientele.

            Recently a major concert called “THE 201 PLEASE SAY THE MOVEMENT CONCERT” was launched to provide a platform for every relevant artist to perform in a major northern New Jersey venue. This event marked the first time in New Jersey’s history that a major concert contained 25 plus artist on one ticket who all are home grown Jersey City artist. 201 is the area code that’s been used in Jersey City for sometime which explains the group’s name. There are future events in addition to radio stations that will U-Stream relevant 201 The Movement music, products, and services. Two heads are indeed better then one but I prefer working with hundreds of professionals with a simple common goal…. progression for all!!!!! Whenever any entertainer visits New Jersey "Please Say The Movement" so that you can work alongside some of America’s best artist.

Outside Sources:

Follow on Twitter - @201THEMOVEMENT 

Facebook Group Page - http://www.facebook.com/groups/201THEMOVEMENT