Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts
Wednesday, March 13, 2019
Friday, August 10, 2018
Monday, July 9, 2018
Wednesday, September 9, 2015
Friday, November 28, 2014
Friday, July 12, 2013
Thursday, June 14, 2012
Thursday, March 22, 2012
Friday, January 27, 2012
Wednesday, November 2, 2011
Thursday, August 18, 2011
Why You Need A Manager
The joy of being a professional music artist comes with tons of hard work and credential building. In todays saturated music market the level of competition is enormous. Independent labels sprout like weeds on a summer day as more and more creative individuals embark on the path of musical success. Advances in technology have allowed musicians to create material in the blink of an eye in comparison to decades past. Furthermore, the need to work as a full-time musician has dwindled with the influx of tools to speed up the music creation process. Part-time schedules, typical family life in addition to having another full or part-time job have raised the need for a management team to handle the numerous business affairs of an artist.
A competent music manager would likely handle multiple duties from business matters, booking agent, promoter, and personal assistant duties to name a few. Couldn’t you use help in these areas? If so then you should hire a manager today! Oh, but I forgot money is tight and there is no way that you could conceivably pay another individual while your barely making ends meet. Well there is no need to get overly excited since most managers are paid on a commission basis. Typically 15% of relevant net income is the commission fee, so a manager would not get paid until you get paid based on your contractual agreement. This alleviates any competing interest and you will know once your manager is contractual bound to your success that when you make money he/she will make money as well.
As with any entity that you contract to work for you there should be a solid working relationship. You may not love your manager but you should respect the job that they can do for your music career. Another music industry standard for contracts with managers is to have a length of 4 to 12 months. This allows for flexibility especially in the early stages of your relationship with that respective manager/management team.
Understanding your limitations is a vital part of analyzing your music’s financial potential. Viewing a manager as a part of that success is key. Often in the independent music scene managers are considered leeches. I think after reading WarStation TV’s article, you will realize that an effective manager will leech others for your and their benefit.
Outside Sources:
Greene, L. A. (2006). so you want to be a music manager?. Cosmo Girl, 8(6), 114. Retrieved from EBSCOhost.
Oliver, P. G. (2010). The DIY artist: issues of sustainability within local music scenes. Management Decision, 48(9), 1422-1432. doi:10.1108/00251741011082161
Sutherland, K. (2008). SPIN CITY. BC Business, 36(12), 99-106. Retrieved from EBSCOhost.
Legal Aspects of the Entertainment Industry
Often the legality of the entertainment industry is overlooked by up and coming artist. It can be something as small as a sample clearance not being completed that can land a new artist in court for copyright infringement. There is a similar case in regards to Michigan rapper Jon Connor. Jon released a tribute song to fallen rapper MC Breed. However, Jon made a major legal mistake. He placed this tribute song on ITunes for sale without getting permission or clearance from the proper authorities.
MC Breed’s widow Mrs. Natasha Breed filed suit against Jon Connor stating that Jon used portions of an original cut from one of MC Breed’s previous works without getting approval. Accordant to S. Horowitz (2011) Natasha Breed believes that Jon is profiting off of MC Breed’s music material. She totally disagrees with the assumption that he could do so without getting the proper permissions.
Lets take a look at a major artist that has legal issues to handle as of late. Trey Songz one of the top R&B acts in the world currently has found himself along with his major label in legal hot waters. In late 2010 through early 2011 Trey Songz had a hit single title “Bottoms Up” featuring Nicky Minaj. Doc Mob Records in addition to IHip-Hop Music are suing Trey Songz plus Atlantic Records for 18 million dollars. Atlantic Records is not the only co-defendant named in the mentioned lawsuit. Two of Trey Songz’s managers are named as well for using the song in an advertising campaign. Based on the information I gathered from a Hip-HopDX.com report, this is a typical case of a producer makes a beat initially. Then another producer refines it, next takes it to a label without making sure that the initial producer is credited. I believe that when major labels work this way it sets a horrible tone, and discredits the independent producers. Hopefully the plaintiffs will collect a portion of the lawsuit amount their seeking if these claims are indeed fact.
Lastly, lets discuss Jay-Z’s successful legal battle against a chef that appeared on the Hells Kitchen TV show. One of the winning contestants from that show used his prize earnings to open a restaurant titled Rockafella in 2006. Entertainment mogul Jay-Z has owned the Rock-A-Fella trademark for nearly two decades now. Courts in the UK ruled that the owner of Rockafella restaurant would be allowed to use the name in the UK for their restaurant and catering business. However, eventually an appellate court overruled the trial court's decision to allow them to use the trademarked name. Since that time the restaurant has closed down. In cases like this Jay-Z having a strong legal team overseas impacted the appeals process. Although the industries are a little different, I agree with the appellate courts decision. Jay-Z may want to create his own restaurant brand overseas using his labels trademark and this decision makes it to where his competitors would not carry the same likeness.
Outside Sources:
MC Breed's Wife Suing Jon Connor For Copyright Infringement
Trey Songz Sued Over "Bottoms Up" Track
Jay-Z Wins Legal Battle Against Rockafella Restaurant
Sunday, April 17, 2011
Social Media and the End of Gender
TED.com Speaker Johanna Blakley
The age-old adage still applies to most marketing plans. You must know your customer to advertise your products successfully. Or is this truly the case in the new social media age? Can advertisers confirm the demographic of every Internet or social media consumer? Is there a chance that little Bobby has signed in to his dads amazon account to purchase a Nintendo DS? These are all relevant question in the recent technological era that all current business will have to confront.
Johanna Blakley a TED.com speaker proposed some innovative ways to view the current landscape in here speaker presentation “Social Media and the End of Gender”. The focus of her brief lecture dealt with many of the question I’ve posed in this article. The old media (TV, newspapers) have for years depended on demographic information to aid in their prospective marketing ventures. Nonetheless, in the new economic climate companies have swayed towards focusing on potential consumer’s likes to determine marketing campaigns. Being aware of what sites a viewer frequents or what sort of advertising they click on can be extremely beneficial more so then demographic data. Social media has driven this train of thought amongst business experts.
As noted by Johanna there is sufficient data that quantifies women as the primary social media user. This cognition will direct the way that companies approach marketing focuses in the near future. Johanna’s approach is clear and concise. I appreciate her candor and expertise in matters of statistical data that doesn’t conform to the old standard. This innovative viewpoint can help new businesses employ effective strategies to compete against better-known entities.
The passion that Johanna displays shows in her charisma while presenting to the TED.com community. The manner is which she translates core data to common wording allows the listeners to grasp her concepts easily. Directing the listeners to a new marketing focus placing women, as the primary gender of advertising should not be a shock unless the issue of equality lies within the reader. We all must recognize as I have in WarStation TV’s marketing plan, women are the first-string gender to frequent social media and dominate that space.
Outside Sources:
TED.com Johanna Blakley: Social Media & The End of Gender
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