One of the core elements of the current music industry’s structure is the decision to go independent or seek out a major label. However, there is a major step that precludes that decision, and that step is deciding on what type of management team to work with. Its inherently understood that many artists go the independent route since it can be affordable and bring back instant monetary feedback. Can independent artists manage themselves? Of course they can but a better question is how successful can an artist be if they are responsible for every aspect of their career.
Wearing many hats is a positive stance to have when an artist goes the independent route. Mainly since it leaves off an expense that a management team needs to be paid. Regardless, if a management team gets paid up front or if they get paid off of future earnings, their service will rarely be free. Therefore, doing the job of a management team on your own can save an artist in a key expense area. It’s important to note, that a particular artist may understand their creative work more then anyone else, but they may not have the expertise to navigate the economical landscape in the same manner that a management team would. Taking this into account an artist could be losing money in the long term due to their inexperience in the management field.
I find that many independent artists have found success working with small managements teams that offer packages such as silver, gold, and platinum packages. For example the silver package may include basic artist promotion with some exposure to local radio stations. Where as the platinum package may include, regional radio play, a listening booth in Best Buy, college tour inclusion and so on. Understanding your product or services value is important but having the right management team to show the outside world you product/services value is even more important.
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