Social Media and the End of Gender

TED.com Speaker Johanna Blakley

          

           The age-old adage still applies to most marketing plans. You must know your customer to advertise your products successfully. Or is this truly the case in the new social media age? Can advertisers confirm the demographic of every Internet or social media consumer? Is there a chance that little Bobby has signed in to his dads amazon account to purchase a Nintendo DS? These are all relevant question in the recent technological era that all current business will have to confront.

Johanna Blakley a TED.com speaker proposed some innovative ways to view the current landscape in here speaker presentation “Social Media and the End of Gender”. The focus of her brief lecture dealt with many of the question I’ve posed in this article. The old media (TV, newspapers) have for years depended on demographic information to aid in their prospective marketing ventures. Nonetheless, in the new economic climate companies have swayed towards focusing on potential consumer’s likes to determine marketing campaigns. Being aware of what sites a viewer frequents or what sort of advertising they click on can be extremely beneficial more so then demographic data. Social media has driven this train of thought amongst business experts.

As noted by Johanna there is sufficient data that quantifies women as the primary social media user. This cognition will direct the way that companies approach marketing focuses in the near future. Johanna’s approach is clear and concise. I appreciate her candor and expertise in matters of statistical data that doesn’t conform to the old standard. This innovative viewpoint can help new businesses employ effective strategies to compete against better-known entities.

The passion that Johanna displays shows in her charisma while presenting to the TED.com community. The manner is which she translates core data to common wording allows the listeners to grasp her concepts easily. Directing the listeners to a new marketing focus placing women, as the primary gender of advertising should not be a shock unless the issue of equality lies within the reader. We all must recognize as I have in WarStation TV’s marketing plan, women are the first-string gender to frequent social media and dominate that space.

Outside Sources:

TED.com Johanna Blakley: Social Media & The End of Gender

http://www.ted.com/talks/johanna_blakley_social_media_and_the_end_of_gender.html