Online Strategies For Publishing Companies

       Online piracy has forced publishers to initiate strategies to secure digital music. Companies expected to be compensated for their music over encrypted downloads. Piracy has constrained compensation for music and companies have struggled to obtain adequate safeguards against it. Online music piracy is one of the key factors in the industry not progressing properly. Effective online strategies are essential for music publishing companies to combat illegal online downloads.
     Large and small publishing companies have different online strategies. Budget and workforce determine the appropriate way to approach this marketplace. Social media such as Facebook, MySpace, and YouTube have given independent publishing companies expanded exposure. Products, services, and goods can be sold on the Internet and placed in the global market. Social media services allow smaller publishers to compete against larger publishing companies while incurring minimal cost. A bigger market share still places large publishers in command of most of the product etc. that gets to the masses. A balance of innovation and budget occurs when different size companies assist in product development online.
     Video game publishers rely on social media to reach out to their audience. Online communities have been implemented into many video game experiences. Multiplayer has added an additional layer to the gaming experience. Games often have separate maps with cooperative play amongst gamers allowing for longer product life. This in theory can be effective for building brand loyalty, but extended play on one title can lower future game sales.
     Online strategies have become the focus for many publishing companies in 2011 and beyond. A business plan in the current economic time depends on an online infrastructure. Connecting with consumers has become easier then in the past, marketing research can be done consistently and with lower cost then in previous economic periods. Independent companies can present their products globally and co-exist with larger entities. Despite secure encryptions initiated for digital downloads piracy has effected the digital distribution of music and video games tremendously. Publishers have to consistently adapt to the online marketplace to increase revenue.




Outside Sources:
Christman, E. (2009). TOP 10 TRENDS OF THE DECADE. Billboard, 121(51), 142.

Retrieved from EBSCOhost.

Deahl, R. (2010). Audio's Ups and Downs. Publishers Weekly, 257(26), 17. Retrieved from

EBSCOhost.