Your Identity – Your Brand

We are constantly selling ourselves. A job interview, a first date, or when selling a CD we are always marketing ourselves to those that we come in contact with. The Internet has conveniently changed the way in which we market ourselves to the world at large. Preparing for this change and the way our image is viewed is a minor challenge. Allowing your company’s brand to be perceived with the same principles that we would like our personal image to be conveyed can be a daunting task. Maintaining core principles and not leaning from those principles makes ethical issue management habitually. Several experts in the entertainment industry stick to their personal philosophies for how they review business plans and products.

As mentioned in by article “Review of You!!!” Nic Brisbourne is firm in his belief that many business plans are written in a fiction tone. I’ve made sure to development my personal business plans with reality as the major backdrop. For example having a start-up company with 15 employees may sound simple but implementing a project using 5 employees is a sure deal in comparison. Making a definitive production scale based on 5 employees would also provide a more realistic production output in many cases since business plan checkpoints can be derailed at many points. This is just an example of miscues that could possibly lead to a non-realistic assumption of possibilities for your start up business.

Based on my experience in the music industry far to often independent entities insist on using artist approval as means to determine a catalogs success. However, the artist is merely a producer of the material and someone must relay the brand of the overall company other then a creative individual in this process. It is essential to appreciate the artist’s effort in making the creative work but the company must make decisions based on the companies overarching philosophy. Customer satisfaction should always be a deciding factor while constructing and carrying out your company’s brand identity more so then any other factor.

I see my income statement as being the most important portion of my business plan to a prospective investor. In some cases they investor may not be an expert in that particular industry. In such a case having clear financial data will allow an outside investor to make a decision based on cold hard financial information. It’s paramount to display these figures ethical and to an accepted standard so practically any investor can understand your companies future prognosis.


Outside Sources:

Finch, B. (2010). How to Write a Business Plan. Kogan Page.

Buzza, J., & Mosca, J. B. (2009). Create The Plan, Work The Plan: A Look At Why The Independent Business Owner Has Trouble Calling A Franchisee A True Entrepreneur. American Journal Of Business Education, 2(7), 113-118.

WarStation TV – Review of You!!!!! http://www.warstationtv.com/2011/10/review-of-you.html

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