Saturday, February 19, 2011
Online Strategies For Publishing Companies
Online piracy has forced publishers to initiate strategies to secure digital music. Companies expected to be compensated for their music over encrypted downloads. Piracy has constrained compensation for music and companies have struggled to obtain adequate safeguards against it. Online music piracy is one of the key factors in the industry not progressing properly. Effective online strategies are essential for music publishing companies to combat illegal online downloads.
Large and small publishing companies have different online strategies. Budget and workforce determine the appropriate way to approach this marketplace. Social media such as Facebook, MySpace, and YouTube have given independent publishing companies expanded exposure. Products, services, and goods can be sold on the Internet and placed in the global market. Social media services allow smaller publishers to compete against larger publishing companies while incurring minimal cost. A bigger market share still places large publishers in command of most of the product etc. that gets to the masses. A balance of innovation and budget occurs when different size companies assist in product development online.
Video game publishers rely on social media to reach out to their audience. Online communities have been implemented into many video game experiences. Multiplayer has added an additional layer to the gaming experience. Games often have separate maps with cooperative play amongst gamers allowing for longer product life. This in theory can be effective for building brand loyalty, but extended play on one title can lower future game sales.
Online strategies have become the focus for many publishing companies in 2011 and beyond. A business plan in the current economic time depends on an online infrastructure. Connecting with consumers has become easier then in the past, marketing research can be done consistently and with lower cost then in previous economic periods. Independent companies can present their products globally and co-exist with larger entities. Despite secure encryptions initiated for digital downloads piracy has effected the digital distribution of music and video games tremendously. Publishers have to consistently adapt to the online marketplace to increase revenue.
Outside Sources:
Christman, E. (2009). TOP 10 TRENDS OF THE DECADE. Billboard, 121(51), 142.
Large and small publishing companies have different online strategies. Budget and workforce determine the appropriate way to approach this marketplace. Social media such as Facebook, MySpace, and YouTube have given independent publishing companies expanded exposure. Products, services, and goods can be sold on the Internet and placed in the global market. Social media services allow smaller publishers to compete against larger publishing companies while incurring minimal cost. A bigger market share still places large publishers in command of most of the product etc. that gets to the masses. A balance of innovation and budget occurs when different size companies assist in product development online.
Video game publishers rely on social media to reach out to their audience. Online communities have been implemented into many video game experiences. Multiplayer has added an additional layer to the gaming experience. Games often have separate maps with cooperative play amongst gamers allowing for longer product life. This in theory can be effective for building brand loyalty, but extended play on one title can lower future game sales.
Online strategies have become the focus for many publishing companies in 2011 and beyond. A business plan in the current economic time depends on an online infrastructure. Connecting with consumers has become easier then in the past, marketing research can be done consistently and with lower cost then in previous economic periods. Independent companies can present their products globally and co-exist with larger entities. Despite secure encryptions initiated for digital downloads piracy has effected the digital distribution of music and video games tremendously. Publishers have to consistently adapt to the online marketplace to increase revenue.
Outside Sources:
Christman, E. (2009). TOP 10 TRENDS OF THE DECADE. Billboard, 121(51), 142.
Retrieved from EBSCOhost.
Deahl, R. (2010). Audio's Ups and Downs. Publishers Weekly, 257(26), 17. Retrieved from
EBSCOhost.
Sunday, February 13, 2011
Video Game Music Genre...Help Wanted???
Activision one of the most successful publishing companies has recently announced they’re discontinuing the DJ Hero franchise. Along with Guitar Hero (GH), development is expected to cease in regards to these franchises. The video game music genre has lacked solid earnings the past few quarters, GH allowed players to mimic Rock and Roll/Heavy Metal artist. The gaming experience can be described as music is played along with a visual interpretation of the movements on a plastic guitar replacing the games normal controller. The GH video game experience captivated hardcore and casual gamers worldwide. Guitar Hero, once an undisputed business success has currently been reduced to lackluster remade reiterations. Critics removed their stamp of approval on the Guitar Hero video game releases towards the end of the past decade and sales steadily declined.
DJ Hero, the newer of the franchises introduced a radical spin on the GH experience, gamers now emulated DJ’s, spinning music in the Hip-Hop, R&B, Dance, Trance and Pop genres. Game Informer Magazine voted DJ Hero and DJ Hero 2 music genre video game of the year in each games respective release year. However, the business success of the initial Guitar Heroes could not be matched remotely by either franchise there after. Furthering the financial blow www.gameindustry.biz reported that Activision’s shares have dropped 8% since the announcement to disband development of these 2 video game franchises.
I see the departure of these franchises as an opportunity to innovate within the video game music genre. Other music genre games exist such as Just Dance, Sing Star, and Michael Jackson’s franchises to name a few. Yet, competition has been reduced by the removal of such titan game titles like GH and DJ Hero, smaller publishing companies and developers can now fill a void left within the video game music genre. Patiently we all wait for the arrival of a needed addition to a declining game genre.
Outside Sources:
Sunday, February 6, 2011
Current Trends in Online Strategies
Many aspects of the online market place have been researched by music and video game publishing companies. Online gamers may incur monthly access fees, while music consumers download through ITunes at a cost. Publishing companies no longer just worry about royalty expenses, advances, and grants. Now online infrastructures add an additional element to product budgets and strategies.
Subscribe to:
Posts (Atom)
-
APPLE MUSIC - NEW FREE MUSIC!!!!
